The term “Personal Information” refers to personally identifiable information about you, such as your name, birth date, e-mail address or mailing address, and any other information that is identified with you personally.
What Information We Collect and How We Collect It
We collect Personal Information directly from you when you use the Site and voluntarily provide information. This includes contact and billing information that you provide when you sign up to receive communications. We may also collect demographic information like your age range, race, or gender, or information about events you like or products you buy. This type of information might be collected as part of a voluntary survey, for example. We may also collect details about your health requirements if you require accommodations when attending events.
We may also collect information you post in a public space on our Site or on third-party social media sites.
Lastly, we may collect data from physical proximity beacons, RFID bracelets, or similar tracking technologies located in or near our venues or event. Proximity beacons emit radio signals and detect when a device enters a specific area. RFID bracelets (such as those worn by attendees at our festivals) each have a unique electromagnetic tag that can be read by a scanner. Through our use of RFID or beacon technologies, we may collect data about your location and other contextual data when you are near a beacon or when your RFID bracelet is scanned. Further, if your device preferences allow us or our mobile app access to location services, we may collect information about the precise location of your device in or near our festivals, programs, and/or other events, including data from each of our or our partners’ beacons, Wi-Fi access points, or other location services with which you interact. This information may be collected when you are using one of our mobile apps and, periodically, in the background.
We typically use this information to send you relevant, targeted advertisements or offers (for example, a discount on food purchases near our event;) to analyze and improve our guests’ experience at our events; and to determine which events and services guests visit. We and any third parties enabling these features may store location data and combine it with other information we hold about you, including your customer profile. You may disable your mobile device’s communication with location services or proximity beacons by disabling the appropriate network interface (such as Wi-Fi or Bluetooth,) modifying your preferences for location services through your OS, or as otherwise described below.
How We Use Your Personal Information
We also use your Personal Information to improve our Site, products, and services. We may use your Personal Information to customize your experience with us, including displaying content based on your preferences. We may use your Personal Information for marketing purposes, such as sending you information about our events, special promotions, or offers. You can opt out of receiving our marketing emails at any time by following the instructions in any marketing email you receive from us. We may use push notifications and your location information in our mobile apps to send you information about our events, special promotions, or offers. If you wish, you can opt out of push notifications and turn off the GPS locator on your device.
We also use Personal Information as otherwise permitted by law or as we may notify you. We keep your Personal Information as long as it is necessary or relevant for our business. We also keep Personal Information to resolve disputes, enforce our agreements, and as otherwise required by law.
Finally, we may use your Personal Information to protect our customers, our company, and our Site. This includes efforts to detect or prevent unreasonable or unlawful behavior or behavior in violation of our company policies.
Who We Share Personal Information With
We may also share information if it is necessary to comply with the law, if a governmental agency or investigatory body requests it, to protect ourselves, or if we are investigating potential fraud. Lastly, we may share your Personal Information with any purchaser of all or part of our business.
We will inform you before we share your information for reasons other than those described here.
Your Choices and Rights
You can use much of our Site without giving us any Personal Information. As described above, you can adjust your device settings to control cookies and tracking tools and you can opt out of marketing emails. You can also modify the information you give us. To do so, simply email us at firstname.lastname@example.org.
Notice to California Residents
Under the California Consumer Privacy Act (CCPA), California residents have certain rights regarding their Personal Information. You may request, free of charge, a list of Personal Information that we shared with third parties and the identity of those third parties. California residents can make a request once a year. You may opt-out of the sale of your Personal Information to third parties. You may request that we delete any Personal Information collected from you. We will not discriminate against you based on your exercise of any of the above rights.
If you are a California resident and would like to exercise any of these rights, please submit your request by email to email@example.com.
Notice to Visitors from Outside of the United States
If you live outside of the United States, and use the Site, you understand and agree that we may transfer your information to the United States. By using the Site, you acknowledge that the Site is subject to United States laws and waive any claims that may arise under other laws.
Protecting Your Information
We use commercially reasonable security measures to protect your Personal Information. The security measures we use will depend on the type of information collected. However, no method of data transmission is guaranteed against unlawful third-party interception or other misuse. If you think that an unauthorized account has been created using your name, please contact us at firstname.lastname@example.org.
Our Site is Not Intended for Children
We do not knowingly collect Personal Information from children under the age of thirteen. If you are under the age of thirteen, please do not transmit any Personal Information. If you have reason to believe that a child has provided Personal Information to VERSA, please contact us at email@example.com, and we will try to delete that information from our databases.
Updates to This Policy